How to keep your prospects’ attention all the way to the call to action

How to keep your prospects’ attention all the way to the call-to-action https://wsf-audio.s3.us-west-2.amazonaws.com/How+to+keep+your+prospects%E2%80%99+attention+all+the+way+to+the+call+to+action+.mp3 (This is an AI generated audio.) It’s pretty hard to run a successful online business if your prospective customers quit reading or watching your marketing material before you can ask them to act. After all, the purpose of your marketing material is…

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How to sell anything to anyone

How to sell anything to anybody “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” – Blair Warren The Five Pillars of Persuasion: Every sales message you put out from now on must contain a person. This…

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Move the free line

Move the free line https://wsf-audio.s3.us-west-2.amazonaws.com/Move+the+Free+Line.mp3 (This is an AI generated audio.) Let me explain a marketing strategy only used by the truly elite online marketers. It is called ‘moving the free line’ and is a superb technique. The Internet marketer who invented the expression made $28 million online year on year working from his home…

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How to Set Your Product Apart so You Don’t Have Direct Competitors

How to Set Your Product Apart so You Don’t Have Direct Competitors Customers choose what is noticeable, so being distinguishable and looking unique is critical for your business success.   https://worksmartformula.com/wp-content/uploads/2021/12/How-to-Set-Your-Product-Apart-so-You-Dont-Have-Direct-Competitors.mp3 (This is an AI generated audio.) The term used by marketers unique selling proposition or USP differentiates your product from all other potentially competitive…

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Smart Way to Build a List that Sells

Smart way to build a list that sells https://wsf-audio.s3.us-west-2.amazonaws.com/Smart+way+to+build+an+email+list+that+sells.mp3 (This is an AI generated audio.) The key to any online enterprise is a responsive email list. It is your most valuable asset. Here’s why: Selling requires buyers. There are three ways of advertising to prospective buyers. Least effective: Write articles and post to blogs hoping…

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How to find your killer USP

How to find your killer USP https://wsf-audio.s3.us-west-2.amazonaws.com/How+to+find+your+Killer+USP.mp3 (This is an AI generated audio.) You’re not an entrepreneur if you don’t innovate. You’re not innovating if you do business like everyone else does. I’m going to show you how to find what, in marketing terms, is called your “unique selling proposition” and make great business decisions…

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Figure out your Target Customer’s Problem in Three Days or Less

Figure out your target customer’s problem in three days or less https://wsf-audio.s3.us-west-2.amazonaws.com/Figure+out+your+Target+Customer's+Problem+in+Three+Days+or+Less.mp3 (This is an AI generated audio.) We will investigate a question that probably kills you now and deprives you of your sleep at night. Understanding your target customers’ pain and defining a solution (i.e. your product or line of service) to relieve it…

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Find Your Best Market Segment

Find your best market segment There is no more important business decision than going into the right line of business for you. And there is nothing more painful than having to admit to yourself that you goofed. I know. The steps to find a line of business that suits your interests and skills are: Identify…

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You need a team: Don’t try to be the Lonely Warrior

You need a team: Don’t try to be the Lonely Warrior https://wsf-audio.s3.us-west-2.amazonaws.com/Why+You+Need+a+Team+of+People+Rather+than+Trying+to+Be+the+Lonely+Warrior.mp3 (This is an AI generated audio.) Let’s consider the necessity of building a team. If I am right and my arguments persuade you, your business will profit from working in a group, and your income will grow faster. My personal story supports this…

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