Let me invite you today to ruminate about an exciting topic:

What do you expect from yourself and from your new online undertaking?

The title of this post is referring to an old fable written more than two thousand years ago by a freed Greek slave by the name of Aesop.

We all heard it when we were kids.

Now, its moral is certainly applicable to online businesses as well.

Amid the fierce competition in the online arena, the front-runner is usually the participant who is the most determined and humble.

A more precise word for it is perseverance.

Furthermore, you may also ask yourself: “What are my expectations?”

Do you believe that once you have set up your website and put it on autopilot, it will start generating tons of money?

Well, it is not going to happen.

The world-famous gurus of online entrepreneurship teach us otherwise.

Frank Kern says, "If it were easy, everyone would do it."

Brendon Burchard says, "When opportunity knocks at your door, don't be surprised if you come face to face with hard work."

Finally, Jeff Walker keeps emphasizing that the secret to success is 'baby steps.'

In other words, be patient and your initiative will grow steadily before it turns into a 6 or 7-figure business.

Innate skills or abilities are less important in these efforts than your focus and realistic expectations – and your determination, of course.

Don’t take me wrong, I am not arguing against putting the bar high.

Or eventually very high.

Even a startup can successfully compete with big enterprises if he or she has the right mindset and attitude.

So please make sure your focus is there, your expectations are realistic, and your perseverance is strong.

Start planning, keep an eye on what your competitors are doing – and what you can do better than them!

Please leave a comment and let us know if Aesop and La Fontaine got it right.